All work

Case study · Loyalty and rewards

What if the best rewards were the ones you had to find?

Business
Australian regulated consumer app (name withheld)
Role
In-house CRM lead (Elliott)
Platform
Braze
Focus
Loyalty, gamification, reward economics
Unlocked for you
Your private
rewards hub
Today's reward is ready
Tap to reveal
Open
5 day streak
2 more to level up
20%+
lift in active days
Braze
Content Cards and gamified in-app

Illustrative recreation, not a client screen.

20%+
lift in active days
Hidden
hub that unlocks for selected customers
Ratio-based
generosity, set by net revenue per customer
2
finalist categories at Braze Forge 2026

The brief

A high-value customer segment needed a reason to keep coming back that felt earned, not handed out.

In a heavily regulated category, every reward also had to be commercially sound and compliant.

What was built

  • 01
    A hidden hub. A part of the app that stays invisible until a customer unlocks it. Discovery is part of the reward.
  • 02
    Built natively in Braze. Content Cards, custom attributes and webhooks trigger gamified in-app messages.
  • 03
    An automated rewards mechanic at the centre, written in Liquid, HTML and JavaScript.
  • 04
    Disciplined generosity. Each customer's reward level is set by their net revenue to reward ratio, so the program gives more where the economics support it.

Outcome

Active days lifted by more than 20%.

The work was a finalist for both Creative Campaign of the Year and Collaborative Team of the Year at Braze's global Forge 2026 in Las Vegas.

Next step

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