Selected work

Real work. Numbers that moved.

PAGE is led by Elliott Lyons, a CRM and loyalty lead with 8+ years in consumer apps. He designs the strategy and builds it himself. Here's some of that work.

Built hands-on in
BrazeCustomer.ioKlaviyo

Case studies

Three projects. Measured outcomes.

Unlocked for you
Your private
rewards hub
Today's reward is ready
Tap to reveal
Open
5 day streak
2 more to level up
20%+
lift in active days
Braze
Content Cards and gamified in-app
Regulated consumer app
LoyaltyGamificationBraze

What if the best rewards were the ones you had to find?

A hidden hub that unlocks for selected customers, with an automated, gamified rewards mechanic at its centre. Generosity is set by what each customer can sustain.

View case study
Welcome
Three steps to your first investment
Verify your ID
Done
Make your first deposit
Done
Set a recurring top-up
Pick an amount
Recurring top-ups
5x
onboarding conversion
65%+
lift in recurring top-ups
Bamboo
OnboardingReferralsCustomer.io

Sign-ups are easy. Habits are hard.

Lifecycle journeys that got new users to a first investment, then made regular top-ups a habit. 5x onboarding conversion and 65%+ more recurring top-ups.

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Monthly revenue
$200K+
Founded, grown and run with an owner's P&L
LaunchScale
Team of 15
Farm Folk
FounderP&L

Built and run from scratch.

Founded and grown to more than $200K in monthly revenue with a 15-person team. It's why every recommendation gets judged the way an owner would judge it.

Who you work with

EL

Elliott Lyons

CRM and loyalty lead with 8+ years in consumer apps across fintech and regulated entertainment. Behavioural psychology sits at the centre of the work: journeys, rewards and loyalty mechanics designed around how people actually decide.

Strategy and the build come from the same person, so nothing gets lost between the deck and the platform.

Agency years at Folk Studios: Sony, Adobe, Country Road, Calvin Klein, Oakley.

How an engagement works

Start small. Prove it. Then build.

01

Behaviour System Audit

A 2 to 3 week diagnostic of your CRM, loyalty and lifecycle setup. You get a clear view of where customers drop off and a prioritised build plan.

02

Build

We design and build the highest-value fixes inside your existing platform, whether that's Braze, Customer.io, Klaviyo or similar.

03

Scale

Elliott leads every engagement. Where the work needs more hands, vetted senior specialists join under NDA, scoped to the job.

Next step

Worth a 20 minute chat?

Tell us what you're trying to fix. If we're not the right fit, we'll say so.

Start a conversation